Immigration Hotspot is a leading Australian full-service Recruitment and Immigration firm. Immigration Hotspot provides expert recruitment solutions and accurate immigration advice to Australian companies looking to sponsor staff and individuals, families wanting to migrate to Australia.
The primary objective of the company was to generate traffic to the site and bring potential leads. Their major objective was to bring leads who want to migrate to Australia. For achieving this objective they planned to conduct a seminar in Gurgaon and Kerala. They approached Teezonic Digital Makers for promoting the seminar digitally.
When Teezonic Digital Makers was chosen as their Digital Marketing Partner, the biggest challenge was to bring leads who are really interested in migrating to Australia and how to attract people to the seminar within a defined budget. When Teezonic Digital Makers was chosen as their Digital Marketing Partner, the biggest challenge was to bring leads who are really interested in migrating to Australia and how to attract people to the seminar within a defined budget
The first action plan was to do an in-depth analysis of the current performance and drawbacks of Immigration Hotspot, analysis of the competitor’s landscape and devising the Marketing approach.
For Seminar in Kerala, we targeted Trivandrum and Cochin area within the age group of 18-40 (All genders). We have made a detailed targeting in Trivandrum especially male category within the age group of 22 to 35.
For seminar in Gurgaon, we targeted people in the age of 24-25(All genders) for Gurgaon, Haryana, and Greater Noida. Detailed targeting was approached for Generating Leads
A Landing Page was created for Registration of interested audience.
The seminar was a great success and generated a lot of leads and the conversion rate was high. The reach of the Facebook ad in Kerala is 31.3%, only concentrated Trivandrum and Cochin. We got more than 50% reach for the Gurgaon seminar.